EP108 - VML Strategy Director - Rory Petty

What does a strategy director do at a creative agency? According to VML’s Rory Petty—you figure things out. This includes everything from writing the creative brief to consulting with the client marketing team—with any number of things in-between. Creative is actually a recent move for Rory. His advertising career started in broadcast media at Carat’s London office. He took a role as a Planning Account Manager at Mediavest, before relocating to Toronto to continue his career. Rory Petty stops by to chat about growing up in a village outside of London, how studying the human side of geography prepared him for a career in advertising, how the advertising industry in London differs from Toronto, and his move from media to creative. **Subscribe to the Media People Newsletter** mediapeople.beehiiv.com/subscribe **Listen & Subscribe** www.mediapeople.ca www.youtube.com/@mediapeoplepodcast www.instagram.com/vicgenova/ www.tiktok.com/@media.people.podcast