Educator and Sales Leader, these are two ways you can describe today’s guest, Ivan Pehar.
Ivan’s media career started agency side, where he worked at a number of (agencies) including Mediacom and OMD.
His work in performance marketing caught the eye of AOL, which recruited him to manage advertising campaigns for their home internet service. He pivoted to AOL’s media sales department after the company got out of the ISP business, and went on to hold senior media sales roles at Sympatico MSN and Yahoo! Canada.
Ivan is currently the Manager of Large Client Solutions at Twitter Canada, and when isn’t helping brands creatively engage audiences in 280 characters or less, he’s teaching college students the fundamentals of advertising.