EP60 - Theatrical Entertainment Advertising Veteran - Larry Medeiros

Working at a media agency can provide ample opportunities to support a variety of clients across a number of different industries. But no two industries—let alone clients, are truly alike. Opportunities to support theatrical movie studios can be particularly limited given that there are only a handful of them in the entire world. But today’s guest, Larry Medeiros, has worked with the likes of Sony, Paramount, and Warner Brothers. You’d expect most kids to gravitate towards TV and video games, but a young Larry Medeiros found his passion in radio. And he pursued that passion—enrolling in the radio broadcasting program at Canadore College. After graduation, Larry worked both on-air and behind the scenes for small market radio stations in North Bay, Brockville, and Cornwall, Ontario. But the radio opportunities began to dry up, leaving Larry to ponder what was next for his career. A friend recommended an entry level role at a media agency, and the rest is history. Larry Medeiros stops by to talk about his early days in radio, a media buying & planning career rooted primarily in theatrical studio business, working directly for Warner Brothers, and the challenges of navigating movie business during the COVID-19 pandemic. www.mediapeople.ca www.instagram.com/vicgenova/