EP7 - Mirum President - Mitch Joel

What do you think is the highest accolade an individual in the media industry can receive? Is it a Cannes Lion? A Media Innovation Award? In my opinion, being referred to as a ‘Rockstar’ carries much more weight than any statue ever could. And that’s exactly how Marketing Magazine has described this episode's guest, Mitch Joel. There are many things you can call Mitch: from best-selling author to public speaker, to blogger, to podcaster to media agency president. The list goes on. Today we sit down with Mitch Joel- Canada’s rockstar of Digital Marketing to learn about life growing up in Montreal, working as writer covering the Canadian music scene, co-founding a record label, and being the President of Mirum, a digital media agency that started out life at Twist Image.