EP56 - LinkedIn Financial Services Lead - Amina Mattern

We’ve had our share of worldly individuals on the Media People Podcast, but very few have criss-crossed the globe like today’s guest, Amina Mattern has. Born in Pakistan, Amina’s personal, academic, and professional journey has taken her to places such as Dubai, Houston, Kuala Lumpur, Vancouver, and Montreal – to name a few. Amina is currently based in Toronto, where works as the Financial Services Lead for LinkedIn Marketing Solutions. But marketing wasn’t part of the original plan. Amina originally wanted to be a journalist, obtaining a graduate degree in journalism from Montreal’s Concordia University. Like many budding journalists, she found herself working in public relations after graduation. This was at a time when brands were beginning to experiment with social media. As advertiser interest in social media increased, so did the opportunities for experienced professionals. This served as the perfect springboard for Amina’s career. She was able parlay her experience into leadership roles with major media firms such as Mediacom, Omnicom Media Group, Loblaw Media, and Arcane. www.mediapeople.ca www.instagram.com/vicgenova/